Fifteen years of distinctive no added sugar style has been imitated greatly. The brands unmistakable signature of innovative jersey pieces, bold stripes and thoughtful details have allowed the brand to stand part in what is now a very crowded market.
The seasonal collections from newborn to age 12 years sit alongside the heritage collection of t-shirts, playsuits and denim of which are known as The Classics.
The brands ethos is to create modern witty pieces with easy care from premium fabrics. Natural compositions are a focus as is the comfort of a wearer.
KEEP AWAY FROM CHILDREN is strong statement collection that ravished at Playtime Paris fairs.